Amit Aggarwal — Case Study

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Amit Aggarwal
Case Study — Couture & Digital

Amit
Aggarwal

Design Shopify Development
The Brand

Science, Philosophy, and Architecture. A culmination of some of the most fascinating elements brings Amit Aggarwal’s artistic vision to light. Founded in 2012, the designer has meticulously crafted silhouettes that challenge the existing human form. The brand under Amit’s wings offers an eclectic collection ranging from Indian Couture, and Luxury prêt to bespoke pieces which include lehengas that swerve three-dimensionally, sarees that transcend definitions, kurtas that are all things regal without going overboard, sharply tailored tuxedos, gowns and sari-gowns that exudes a craftsmanship first approach. At Amit Aggarwal, the artisans work with materials as disparate as Polymers and Liquid Organza, and all fabrics are sourced sustainably. The overall experience of an Amit Aggarwal ensemble will always exemplify the lightness of the fabric with the most refined and dynamic workmanship.

Desktop mockup
Process

How we did it

01
Phase One — Strategy & Design
  • Market research — new trends & competitor analysis
  • User flows research for the market segment
  • Brand language workflow development
  • Website wireframes & design architecture
  • Content analysis and integration on wireframes
02
Phase Two — Development
  • Custom coding as per the wireframe
  • CMS to easily manage content
  • Website optimisation for better speed
  • Stock logic & integration
  • Use case testing
  • Mobile responsive design
  • App integration
  • Variant based estimated delivery timeline
  • Data structure for search & discovery
03
Phase Three — Launch
  • Indian and international inventory syncing
  • Search engine friendly URLs
  • Website optimised for relevant keywords
  • App integrations
  • Domain integration
  • Payment gateway integrations
  • Shipping integrations
  • Testing across devices & browsers
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