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Case Study — Couture & Digital
Namrata
Joshipura
The Brand
Namrata‘s vision is that of a global aesthetic. Named as the queen of 'pret' and making it to the North India Femina power list of Women Achievers 2017, Namrata Joshipura continues to pursue her love for embellishment and contemporary fashion. Namrata is an avid trekker and marathon runner and is gearing up for 'The Boston Marathon'.
Process
How we did it
01
Phase One — Strategy & Design
- Researched emerging trends and mapped the competitive landscape
- Studied user journeys specific to the target market segment
- Shaped a cohesive brand language and design workflow
- Built website wireframes and a clear design architecture
- Reviewed content and wove it directly into the wireframes
02
Phase Two — Development
- Hand-coded the build to match the approved wireframes
- Set up an easy-to-manage CMS for day-to-day content
- Fine-tuned the site for faster load performance
- Implemented inventory logic and stock integrations
- Validated every key scenario through use-case testing
- Crafted a fully responsive mobile experience
- Connected supporting apps and tools
- Added variant-based estimated delivery timelines
- Structured the data to power search and discovery
03
Phase Three — Launch
- Synced inventory across Indian and international markets
- Configured clean, search-engine-friendly URLs
- Optimised pages around the most relevant keywords
- Finalised all app integrations
- Set up and connected the live domain
- Integrated secure payment gateways
- Connected shipping and fulfilment partners
- Tested thoroughly across devices and browsers