BLENDED ROAS
9×
Sustained at scale
EDEVOLVE DIGITAL
Your growth is our growth
PERFORMANCE · GROWTH
D2C PREMIUM CO-ORD SET FOR WOMEN
GROWTH CASE STUDY
CossetClothing
From ₹86K to ₹37 L+ in monthly net sales — a 43× climb built on a rebuilt funnel and creative that actually converts.
43×
NET SALES GROWTH IN 36 MONTHS
19.7×
ROAS IN THE BEST MONTH
₹9.5K
PEAK AVERAGE ORDER VALUE
01
The Brief
Cosset Clothing had a considered range of ethnic and fusion wear and very little to show for it online. In December 2022, monthly net sales sat under ₹1 lakh.
The numbers underneath told the same story from every angle. Acquisition was expensive and the website leaked demand at every step.
Thin product pages, an awkward checkout, and too little reason to trust a first purchase. Returns ran high and average order value ran low, so even the sales that landed didn’t pay their way.
Cosset brought us in for the full picture: rebuild the site so it converts, and rebuild the media so every rupee is accountable. One engine, measured end to end.
WHERE WE STARTED
- Monthly net sales under ₹1 L (Dec ’22)
- Small budgets, high acquisition costs
- A website funnel that lost buyers late
- High return rates, low average order value
- CTR stuck around 1.2%
02
The Approach
Fix the destination first, then send it traffic worth having. We rebuilt the buying experience, then layered a disciplined, test-led funnel on top of it.
01
A website built to convert
We reworked product pages with clear size guides, honest urgency cues and high-res imagery, then streamlined checkout with quick-buy and prepaid-friendly flows — closing the gaps where buyers had been dropping off.
02
A funnel with clean stages
Cold, warm and retargeting audiences each got their own job: reach, consideration, and recovery. Creative leaned on trust, styling and cultural relevance rather than discount noise.
03
Testing as a habit, not an event
Continuous A/B testing on hooks, formats and offers pushed CTR and ROAS upward week after week — and told us exactly which ad sets deserved more budget.
04
Scale what’s already winning
Proven ad sets were scaled hard into high-traffic windows, with hyperlocal, season-led creative (summer co-ords, bestsellers) and dynamic remarketing bringing abandoned carts back to close.
03
The Results
Three years on, Cosset had gone from a modest storefront to a genuine D2C performer — and stayed profitable doing it.
MONTHLY NET SALES
₹37L+
From ₹86K — a 43× climb
BEST-MONTH ROAS
19.7×
Up from ~3×
TOP-AD ROAS
38.98×
On winning creative
CLICK-THROUGH RATE
3.7%
From 1.2% in Dec ’22
ADD-TO-CART VALUE
₹4.4Cr
In a single month (Dec ’25)
BEFORE & AFTER · DEC 2022 → DEC 2025
| METRIC | BEFORE | AFTER | MOVEMENT |
|---|---|---|---|
| Monthly net sales | ₹86 K | ₹37 L+ | 43× |
| Blended ROAS | ~3× | 9× | 3× |
| Best-month ROAS | — | 19.7× | New high |
| Click-through rate | 1.2% | 3.7%+ | 3× |
| Average order value | — | ₹7,000–9,500 | Held high |
WHAT CARRIED THE GROWTH
TOP REGIONS
India, USA, UAE and wider Asia
BEST PLACEMENT
Instagram Stories, core age 22–46
TOP CAMPAIGNS
77% of spend drove 84% of net sales
“
A rebuilt website and a test-led funnel turned a niche label into a scalable D2C powerhouse — 37 L+ a month at a 9× return.
EVOLVE DIGITAL · COSSET CLOTHING
Let’s take your brand to the next level.
Full-funnel performance marketing and conversion-first growth for premium fashion brands.
EVOLVE DIGITAL
Your growth is our growth